When operating a business, whether small or large, you need to create a sales funnel in order to boost profitability. This funnel is supposed to be the path that visitors follow and you get the chance to convert them into customers. You can only make more sales if you have a good sales funnel that goes a long way into converting visitors into buyers. However, a poor sales funnel will not convert customers. If you are thinking of converting leads into customers, you must have a good sales funnel in place.
Traditional sales strategies involved landing a customer on a sales page where they could choose to either buy or not while modern funnels aim to establish a connection between the sellers and the clients. In order for modern sales methods to work, there is need to create a sales page between the landing page and your online shop. The squeeze page acts as the first step of your funnel. The relationships you establish through this initial stage of the sales funnel enable you to gain contact with clients who will turn into loyal customers.
The most integral part of a sales funnel on a website is creating a mode in which they will leave their contact information -in most cases an opt-in form. This form is responsible for prompting customers to provide more information about themselves and convert into regular customers. In order to attract more people, you need to promise something in return. If you own a website with cooking equipment, one freebie you can provide is a recipe booklet. Ensure that the freebie you provide is related to what you want to sell to your customers.
Visitors will appreciate your free gift and remain hooked for more information from you. This is only possible if you give a good gift in the first place. Any low-quality gift will definitely turn them off. It is also important for you to keep emails short, relevant, and less frequent. Unless you focus on creating a good relationship, your email will be marked as spam.
Once in the funnel, your visitors don’t have to buy your products instantly. Just provide them with relevant material that they love first. Once you provide a free product, make sure to include a complimentary product that you are selling. This is the best way to improve your conversion percentage.
When your clients fail to purchase on the first offer, there is no need to worry. Since they have joined your communication channel, they will be there to stay. Ensure to include offers and price cuts to increase the chances of buying. Don’t forget to provide any after-sale service that they need in order to cement your relationship and win their loyalty.